BRANDING | ILLUSTRATION | CHARACTER
AUTOCATE
A timeless design with a modern vintage flair
EMPOWERING WOMEN TO BE CONFIDENT CAR OWNERS
THE VISION
Inspired by Rosie the Riveter, the brand design pairs a vintage vibe with meaningful symbols, a bold colour palette and typography that captures the essence of old-fashioned charm.
MEET CATE, BRAND AMBASSADOR
From her tattoos to serious pout, many of Cate’s features are inspired by AutoCate’s Founder.
JOIN THE MOVEMENT
The AutoCate platform offers memberships, workshops & 1:1 support.
MEET THE CREW
As the AutoCate team grows, so do their characters.
Vintage poster inspired, branded sticker illustrations are fun swag for workshop participants
OWNERSHIP 101
UNDERHOOD & FLUIDS
BATTERY BOOSTIN’
BRAKE SAFETY
SPARE TIRE SUCCESS
INTERIOR KNOW-HOW
ENDLESS GROWTH
Each month, AutoCate releases a newsletter to educate its followers about car maintenance and to keep them in the loop about upcoming events.
How should I store my tires?
Does washing your car regularly prevent rust?
What colour are car fluids?
