BRANDING | ILLUSTRATION | PACKAGING
GOOD WITCH
Opposite of typical dark witch vibes
BRINGING MAGIC-CURIOUS PEOPLE TOGETHER
THE VISION
Good Witch is light and airy. The fonts are playful, the illustrations are simple and the colours are vibrant.
IT’S ALL IN THE DETAILS
Good Witch features a curated shop with their line of handmade products & witch kits.
Package design that makes an impact
Good Witch took their offerings to the next level by integrating brand elements into their products. Each label pairs a colour and illustration to create a memorable design.
Adaptable design
As a brand grows, so does the concept. Adding new products to their collection included new illustrations, bottles and jars.
